Virtual Sport Group create immersive digital experiences for sports fans and clubs. We use cutting edge technologies - photogrammetry, 360° video, spatial audio and powerful AI to deliver virtual matchdays and digital fan zones so fans can enjoy the stadium atmosphere from anywhere in the world.
Imagine a world where every fan has a front-row seat, not just as watching a game, but experiencing it - living it - as if you're there. Because you are.
Our immersive experiences transport you to the heart of the action. Whether it's the electrifying atmosphere of a stadium, the intimate moments of a goal or the heightened emotions amongst the dug-out, we bring the magic of sports to life like never before.
We design tailored experiences to support club objectives - new revenues, deeper engagement and stronger community ties.
We can no longer measure fan engagement by who is sitting in the stadium and will build fan experiences which help unlock value for clubs in the digital age. Using next generation AI to reach new and existing fans in innovative ways, responding to their interests, preferences and engagement styles.
At Virtual Sport Group we don’t just predict the future of sports fandom - we create it.
Virtual Sport Group is a pioneering startup at the intersection of immersive technology, sports entertainment, and fan engagement. We are an experienced team blending the creative craft of broadcast, the expansive possibilities of spatial computing and AI, the power of sports and emotion of being a fan.
Our immersive experiences trick the senses into believing they are really there- engineered for VR headsets and responsive web alike.
Our mission is simple: to dissolve distance. We believe every supporter should feel part of the action, not just watching from the sidelines, whether they're a street away or on the other side of the world.
Our leadership team combines extensive experience in building commercial strategies, technology solutions and developing partnerships to innovate how fans experience sport in the digital age.
Chief Executive Officer
Martyn is a visionary leader with a proven track record in designing innovative solutions. His experience in securing strategic partnerships and funding has positioned VSG as a key player in transforming how sports clubs and communities connect with fans.
Chief Technology Officer
Jonathan blends deep technical expertise with entrepreneurial drive. He has spent over 15 years building real-time systems, XR platforms, and AI-powered fan technologies. As CTO, he architects VSG’s immersive pipelines and ensures the platform scales securely and reliably for clubs and fans worldwide.
Chief Commercial Officer
Matt is passionate about innovation and talent development, fostering inclusivity in tech and sports. Previously, he held leadership roles at several technology companies. His expertise and forward-thinking approach are integral to VSG's technological advancements and long-term success, bridging user insight with product delivery.
Chief Innovation Officer
Richelle has driven innovation and growth across sectors and ecosystems. An expert in designing and implementing complex multimillion-pound programmes, her strategic insight helps Virtual Sport Group push the boundaries of immersive and inclusive sports experiences.
Our Experiences suite spans five pillars: Photoreal Virtual Stadiums, Interactive Virtual Fan Zones, AI Companions, Broadcast+ Streaming, and Immersive Storytelling. Each layer is put together in different ways, designed around the client’s growth opportunities - delivering new revenues from richer connections between clubs, brands, and fans platforms and media.
From concourses to tunnels to the pitch itself, we recreate not just the stadium bowl but its full surroundings and interiors—bringing them vividly into virtual reality and web.
Interactive moments, shoppable highlights, and social layers that extend engagement. Our app also opens the floor for team members, executives, and players to speak directly with fans—whether in live press-room style sessions or more casual virtual meet-ups.
AI-powered characters that act as stewards and concierges to help navigate your digital environments. Always on to answer questions, navigate flows, and activate sponsors with full multilingual support.
Brand activations and guided heritage experiences, where clubs can bring global fans together to access tours led by knowledgeable AI companions, bringing club history and legacy to life and community together.
We can capture games live end-to-end or work alongside your broadcast partners to deliver high-quality streams—whether in 360°/180° VR formats or traditional 2D. Every stream is built with monetisation in mind, unlocking new sponsor activations, rights-safe overlays, and audience data insights.
We collaborate with trusted production and brand partners to deliver premium fan experiences at scale.
Tell us about your club, league, or venue so we know what will interest you most.